Purple Toning Solid Shampoo

• The world's first solid purple shampoo bar with Biotin!
• Safe for blondes, grey & white hair: color-treated, highlighted, & natural.

• Neutralizes unwanted brassiness and yellow undertones.
• Enriched with Biotin to boost shine, reduce dullness & strengthen your hair
• Enjoy smoother, stronger & more vibrant blonde hair after just one use! 
• PH balanced and safe for color-treated hair
• Free of parabens, phthalates, silicones, sulfates, & artificial fragrance
• Reduces single-use plastic: saves two bottles of liquid shampoo/conditioner
• Made in the USA with quality ingredients
• 4OCEAN CERTIFIED: For every shampoo or conditioner bar, 4ocean pulls the equivalent of one shampoo bottle’s worth of plastic from the world's oceans, rivers, and coastlines

How to neutralize unwanted brassiness: 
 
Wet hair & bar, then "paint" on from lengths to ends for even toning. 
Massage into a lather; let sit for 1-3 minutes for desired toning intensity. 
Rinse & repeat as needed.